Traders: MSC certification open doors to new markets

Are You a Trader or Broker of Seafood Products? Here's Why the MSC Certification Matters to Your Business

The MSC Chain of Custody certification has become a global standard for verifying sustainable fishing practices and full traceability throughout the supply chain. In today’s international market, where transparency is non-negotiable, brokers and traders face a new reality: without certification, the deal may not even begin.

Beyond technical compliance, the MSC label is now a gateway to high-value markets where environmental commitment is no longer optional.

What Does the Market Demand Today?

Consumer expectations have changed. People now want to know where their food comes from, how it was sourced, and whether it caused environmental harm. As a result, large international buyers have also shifted their criteria:

• Supermarkets like Carrefour, Aldi, Tesco, Lidl, and Whole Foods increasingly require MSC-certified products.
• Global distribution platforms and European brokers seek suppliers who can prove sustainable origins and reliable traceability.
• Sustainability and compliance are now embedded in commercial contracts, not just in CSR reports.

This isn’t a trend – it’s the new baseline for doing business.

How Does This Affect You as a Trader or Broker?

• You gain access to new markets where sustainability is a condition of entry.
• You reduce the risk of documentary rejections or non-tariff barriers.
• You increase the value and credibility of your product portfolio.
• You align your operations with the highest international trade standards.

A Shift in Commercial Logic

A competitive price and fresh product are no longer enough. Confidence in the full supply chain is now a purchasing requirement.
The MSC label enables you to prove that your seafood comes from a responsible source and that traceability is maintained throughout.

For traders and brokers, working with certified suppliers – or supporting them through certification – is a strategic move that can unlock deals and build long-term commercial relationships.

How Food Partners Can Help

At Food Partners, we support seafood companies, processors, and cold storage facilities in implementing the MSC Chain of Custody certification.

We provide end-to-end technical and regulatory guidance, from initial gap assessment to audit readiness, including multi-site certifications when required.

Want to Simplify Trade Operations and Access New Markets?

Learn how we can help:
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🔗 Achieve MSC Certification and Access New Markets